Here you will acknowledge your lead for sticking in there, note that you're sure
they've got questions before they are even ready to commit to even trying your free offer.
What kind of questions might they be asking? Acknowledge those here.
What can you say to alleviate any of their hesitations right now? What kind of clients do you take on?
How can they feel safe and confident about checking out your free offer/assessment/other?
Any obligation to work with you after that?
How will the results of this free offer help them make the next decision(s)?
It's important to communicate the amount of work, effort, analysis etc that goes into these free offers, hence why they're a limited/time-sensitive offer! But it's exciting to offer it because you love helping your fellow entrepreneurs! Make your CTA/Tell them where to click to get started.